K11

About project

An integrated Christmas campaign that allows users to create their own unique tunes and play it with a special edition hand crank music box. By inputting their names or special phrases on the website or at the offline kiosk, customers can create their own unique tunes by converting their names into a constellation map on a stave. Special edition music kit is available for purchase and over a thousand of music kits have been sold out in a month. The campaign has also successfully attracted over 10,000 participants.

Challenges & Key Learnings

• TweenMax JS
• Sound JS